Welcome to the Woolf Pack.

We’re genuinely excited to have you... unless you unironically refer to yourself as an “alpha” in which case… kindly kick rocks.

Woolf was born from a simple idea: try the product, see what works, then buy the full sized version. No more blind buys from some TikTok influencer with suspiciously shiny hair. No more £15 tubs of regret living rent-free in your bathroom cabinet.

With Woolf, you get to test each product 2–3 times in low-pressure environments (or high-pressure ones, if you’ve got the cojones). First date, job interview, night out - see what holds up. Literally.

Also… who actually knows the difference between gel, wax, pomade, and clay? Gel is wet, sure. But the rest? Let’s be honest - we’ve never really tested them properly. Until now.

No more crusty tubs. No more backups. Just better hair days.